belmont station opens, plays the green card
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City West’s latest housing development to deliver is Essex Property Trust’s Belmont Station Apartments, scheduled to begin resident move-ins today.
Aside from its historic connections to the old Belmont Tunnel, the development is notable for its generous allotment of affordable housing - 55 of the 275 new residences have been set aside for low-income families.
No doubt a long list of applicants waited to stake claim on one of those coveted units, but a glut of market-rate inventory around Downtown and the property’s isolated location may pose a challenge to lease up the rest.
To sharpen a competitive edge, marketers behind Belmont Station are trying to build a case for its “energy-efficient design and a decidedly green footprint.” A campaign touting low VOC paints, Energy Star appliances, native low-water landscaping and a few other “green facts” is being tossed around the project website — yet strangely, no mention of the greenest of greens: Vista Hermosa Park across the street.
Judging from the hefty building amenities list, maybe they don’t expect people to ever step a foot outside.
-first look: belmont station apartments
-after a decade vista hermosa natural park arrives

