la live-inspired signage will soon spruce up 717 olympic
Construction crews continue working on South Park’s new 26-story 717 Olympic tower to meet its planned Spring 2008 opening.
Today, support mounts for the project’s high-graphic billboards were being installed on the structure’s podium along Olympic.
The large eye-catching displays will eventually help connect the project with the flashy LA Live entertainment district rising across the street. They will also serve to hide the building’s flavorless stucco base.
-Complete 717 Olympic Construction Photo Set
-construction coverage: south park round two
-behold, 717 olympic!
-717 olympic undresses
8 comments
Just saw the LA Times this morning. Foreclosures way up and they expect the numbers to get even worse. I love the way downtown is becoming a real city, but what does this economic downturn mean. I guess this building will do well because it is a rental, not a condo. But this is scary. Downtown has come so far, but still has a ways to go.
I know there are many differences between the old rendering and the final building, but I hope the signage actually wraps the Olympic & Fig corner as the rendering suggests.
Are these signs going to light up at night? If they want it to look like times square the’ve got to put neon lights.
Those signs will definitely light up at night. Also, I remember seeing strips of green neon lighting “trim” up the sides of the tower in the original nighttime rendering. We’ll find out about that soon.
wow, this building kick’s met lofts ass
anon – strong choice of words…it is a very nice building for southpark…i’ve been in it.
does anyone know when they are going to start leasing units and for how much? i submitted my contact info to 717olympic.com, but haven’t heard anything.
Rich and I have plans to get all the details on 717 Olympic very soon. Stay tuned for a feature.