new roosevelt lighting scheme needs work
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Walk down 7th Street through the Financial District after dusk one night, and you might find yourself stunned.
Gearing up for their grand opening, the Roosevelt Lofts was sporting a new lighting scheme last night — and its designers seem to be taking the building’s “time in the limelight” a little too seriously… or maybe just doing some early celebrating for Mardi Gras 2009.
Bright green lights now accent the building’s Beaux-arts details in one corner, counter-balanced (or not) by dim purple lighting across the rest of the facade. (Look closely, it’s there.)
The effect is confusing, garish and lacks direction, not at all in line with the tasteful finishes we’ve seen come together this year around the main lobby and valet parking entrance.
Let’s hope this gets resolved before Roosevelt residents decide to back out of their condo purchase agreements.
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-photo touring downtown’s newest residences
New purple lighting barely visible on the Roosevelt’s Flower Street facade
New Roosevelt lighting scheme along 7th Street
13 comments
They also have red lighting where the green lighting is now. Perhaps their plan is for changing colors? The concept isn’t bad, but the execution is tacky.
who cares, the Roosevelt is so going rental.
perhaps they’re just trying out different lighting schemes to see what looks best?
Yeah, I was wondering what percentage of their units are sold? As of last year they said 80% of the units had deposits on them but I found that hard to believe. Also their customer service had much to be desired. I took my money elsewhere and never looked back.
Smart move…even if they did have deposits anywhere close to that level, which I personally doubt, that doesn’t mean that those people will actually close. Maybe if the building was actually completed last year they would have had a shot but the environment is obviously entirely different now. In addition some of the terms such as having no parking space included are absurd. On the positive side it will make a very nice rental building.
Tonight the lights were blue and red.
I also saw a security guard at the desk at 10 p.m. and lights on in some of the units. Has anybody moved in there yet????
Agreeing with Ira, I’m not sure whose customer service was colder—Roosevelt or Barker Block. Another Vero resident and I checked out Roosevelt’s sales office a while back and got a look like, “you can’t afford to even walk in here, let alone buy.” Nice bath tubs though and great location.
the only good thing about this building is the location, centrally located- access to shopping and transportation.
It’s also close to a lot of restaurants and bars/clubs. Elevate, Standard and all the new restaurants they’re building.
I doubt they’ll go rental. I think they’ll sell about 20% when they open another 20% after 3 months of opening, then lower the price 30% and sell the rest. The seem confident/cocky enough that they’ll sell out after a month.
I just walked by this tonight and they had all the above colors (red, green, blue, purple) going on at the same time. It looked quite confused.
I don’t know, selling 40% in the next three months sounds a bit on the optimistic side to say the least. That equates to selling 80+ units within the next three months? And if they are going to cut prices 30% in the near future then what incentive do the people that already signed contracts have to close on their units? Sounds like a pickle to me.
Color-changing LED lights are OVER! The concept behind this lighting installation is totally inappropriate for the architecture, and it’s poorly realized. Remove those lights and sell them on Craigslist.
Boo hoo…you guys all sound like a bunch of people who nit pick at the silliest things. Oh how the bitching never stops…tsk tsk.